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AI Expert in India, Chetan Deshpande, Unveils "AI Advantage Program" to Boost Profits for All Businesses Across IndiaPUNE, MAHARASHTRA – June 30, 2025 – Big news for all kinds of businesses and industries in India! Chetan Deshpande, a leading expert in Artificial Intelligence (AI) in India, has officially launched his special **"AI Advantage Program."** This program is designed to make AI easy to understand and use, helping businesses of any size or type make more money and run their operations much better. For the past eight months, this program was quietly tested, and it showed amazing results for many different companies. Now, it's open to all businesses across India. It mixes smart AI tools with practical business advice to give real, measurable results and a quick return on your investment. "Many business owners think AI is just for very large companies with huge budgets," says Chetan Deshpande. "My AI Advantage Program is here to change that idea. We show that any business, big or small, can use the power of AI in a smart way. Often, the AI tools pay for themselves in just 3 to 6 months!" Here's how the AI Advantage Program helps businesses, step-by-step: 1. Understand Your Business: We start by taking a close look at how your business works now. This helps us find the best places where AI can make the biggest positive difference. 2. Get the Right AI Tools: Next, we choose and set up the perfect AI tools just for your business. These are practical, easy-to-use solutions that are built to deliver quick results. 3. Work Smarter and Serve Better: AI helps you improve many parts of your business, like managing your inventory or making your delivery routes faster. It can also handle common customer questions automatically. This means your team has more time to focus on important work, saving you money and making customers happier. 4. Make Smarter Decisions: The program helps you use your business data to make much better choices. AI looks at lots of information, giving you clear insights to help your business grow and earn more profits. 5. Ongoing Support and Improvement: You're not alone after the setup! You'll get continuous help, training for your staff, and we'll keep checking to make sure the AI tools are always working at their best for you. Businesses that participated in the test phase saw their profits go up by an average of 24% in just six months. Experts are praising Chetan's approach, saying he is "democratizing AI access for the businesses that need it most." With strong results already, Chetan Deshpande plans to expand the AI Advantage Program nationwide, aiming to help 500 businesses across India by the end of 2025. You can join the program now, and usually, the setup begins within two weeks of signing up. In today's fast-moving market, the AI Advantage Program offers Indian businesses a key competitive edge, helping them to innovate, improve, and succeed in the digital world. --- Ready to See How AI Can Benefit Your Business? Get your FREE Ebook: "AI Guide for Business"today! Message us on WhatsApp: +91 866 826 1447https://www.chetandeshpande.com Or visit our website: [www.chetandeshpande.com]

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"Frisson and Fire: The Power of Music to Move Us"



Thank you for the music

I recently came across the word ‘Frisson’ in the context of music. It refers to the physical sensation of a shiver or goosebumps accompanied by a strong emotional response, triggered by a particularly moving or captivating musical passage. I hadn’t realized that this feeling required a distinction apart from being human; that everyone didn’t get teary eyed at the sound of specific chord progressions or deeply personal lyrics. Google to the rescue and I am informed that only a percentage of people respond physiologically to the stimulus of music.

On 17th May, in Mahalaxmi Racecourse, twenty-six thousand people experienced collective frisson in sweaty, nostalgic abandon at the Guns n Roses concert. It had rained earlier that day, offering some respite from Mumbai’s oppressive heat. The air felt markedly different, charged with humidity and excitement, as fans from across India, wearing Guns and Roses t shirts, started to pour into the grounds.  Conversations whirled around us as we waited in queue. Strangers who hadn’t met before then, exchanged stories of how their trains or buses were filled with concert goers; of which hotels they were staying at and which songs they hoped the band would play. Everyone was beaming, bound by contagious anticipation.

Concerts or any festival or celebratory gathering highlight the primal need of humans to partake in collective joy; to be a part of a voice bigger than ourselves There are forces at work in such gatherings that can’t be captured in any selfie or Instagram reel. These forces lift the boundaries we have drawn around our lives and usher us into one big community tethered by exultation and human connection.

There’s a technical term for the process that leads to this phenomenon of rhythmic human connection. It’s called entrainment - the act of synchronization of rhythmic movement between individuals, or between an individual and an external rhythm, like music. Broadly, it is a process where two or more independent rhythmic processes synchronize with each other.  

From a sociological viewpoint, Emile Durkheim coined the term – Collective Effervescence. This refers to the exhilarating, shared experience of unity and belonging that arises when individuals come together in a collective ritual or event. This feeling of excitement and emotional fervor strengthens social bonds and reinforces shared values. Durkheim believed this phenomenon was crucial for maintaining social cohesion.

Durkheim gave recognition to this concept in 1912, and over the next century, we have witnessed musical performances mobilizing entire movements, both in the political and cultural space. Protest songs are the defining soundtrack of dissent and freedom of expression. Bob Dylan and Joan Baez’s folk music during the Vietnam war, Faiz Ahmed’s – Hum Dekhenge, Bella Ciao sung for the partisans of the Italian resistance, all originated from different parts of the world but commonly questioned authority and inspired activism. Is there anyone alive impervious to collective movement and song, to seeking transcendence and unity? Music is perhaps the greatest elicitor of awe there is.

The Mahalaxmi grounds are a crescendo of chaos as people throng the various food and drink stalls. The more ardent fans have been there for hours and have already formed a teeming concentric circle around the front of the stage. Thousands are still making their way through the various entrance gates. Without warning or announcement, the stage lights up and we hear the iconic opening chords of ‘Welcome to the Jungle’. In that moment, we think – “This is it. They’re here. It’s begun”. A loud roar reverberates from the audience and envelops us from all sides. Those that are still outside are sprinting towards the main stage. I realize my throat is catching to be able to bear witness to this moment. This moment that is a culmination of months of anticipation, of the opening chords of a song we have grown up listening to and to watch the world around us erupt into collective rapture.

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