For more than a decade, Explainer X has been helping businesses around the world tell their stories through high-quality video production, animation and digital content. From global advertising
campaigns to post-production and creative storytelling, the Mohali-based studio has worked with startups, Fortune 500 companies and some of the world's biggest entertainment brands.
Now, building on that experience, the award-winning studio has announced the launch of Starforge Films, a dedicated AI-powered content studio focused on creating premium AI films, commercials, branded content and cinematic storytelling for international audiences.
The launch comes at a time when artificial intelligence is transforming the creative industry. While many creators are using AI to generate quick content, Starforge Films aims to combine professional filmmaking with cutting-edge AI technology to produce content that matches the quality expected by global brands, agencies and entertainment companies.
Founded by filmmakers Sunny Rai and Sanjay Rai, Starforge Films recently received national recognition after its psychological horror short film Cradle earned a Special Mention by the Jury at the AI Film Awards India 2026, held at Antisocial, Lower Parel, Mumbai. Organised by Phenomenal AI in collaboration with Bombay Hub for AI, the event brought together filmmakers, artists and AI innovators exploring the future of cinema.
The jury included Hridaye Nagpal (Content Strategy Lead at InVideo), Priyarth Mukherjee (Founder of The AI Theatre), Prateek Arora (Indofuturism & Hauntology) and acclaimed Bollywood filmmaker
Shakun Batra.
Beyond its recognition in India, Cradle has also been selected at international festivals, including Stick N Festival, Uruguay, and the AI Film Festival Serbia, highlighting the studio's growing presence on the global AI filmmaking stage. The project has also been recognised by the Chroma Awards,
further validating the studio's commitment to high-quality AI storytelling.
While Starforge Films represents the company's next chapter, its foundation has been built through
the success of Explainer X, an award-winning content production company that has spent more than ten years creating engaging digital content for clients across multiple industries.
Explainer X specialises in producing everything from high-end video advertisements and social media campaigns to 2D and 3D animation, explainer videos, branded content and complete post-production services. Whether a client requires premium television-quality commercials or scalable short-form content for digital platforms, the studio delivers creative solutions tailored to modern marketing
needs.
Over the years, Explainer X has created content for internationally recognised companies including LEGO, Coca-Cola, Colgate, WWE USA, Crypto.com, PayPal, IBM, Hewlett Packard, along with numerous fast-growing startups and Fortune 500 businesses. The studio has also worked on promotional and creative content associated with leading entertainment companies and streaming platforms such as Universal, Sony Pictures, Paramount, SYFY, USA Network and Disney+.
This decade of experience in advertising, animation, visual effects and post-production has enabled the team to transition naturally into AI-assisted filmmaking without compromising professional production standards.
According to founder Sunny Rai, the goal is not simply to use artificial intelligence, but to use it responsibly to help brands and filmmakers produce better stories, faster production pipelines and visually ambitious projects that were previously difficult or prohibitively expensive to create.
Today, the combined capabilities of Explainer X and Starforge Films allow clients to access both
traditional and AI-powered production under one roof. Services include AI commercials, branded
films, social media campaigns, product launches, animated explainers, corporate films, music videos, cinematic trailers, concept development, visual effects, post-production and original entertainment content.
With an established portfolio spanning more than a decade, recognition at the AI Film Awards India 2026, selections at international AI film festivals and experience working with globally recognised brands, Explainer X and Starforge Films are positioning themselves as creative partners for
businesses, agencies and entertainment companies seeking world-class content for a rapidly evolving digital landscape.
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Website - https://www.explainerx.in
Instagram - https://www.instagram.com/explainerex/