New Delhi, India — 5 December, 2025
Knitting Knot, a women’s clothing brand rooted in purity, comfort, and artisanal craftsmanship, officially announces its launch. Founded by Mrs. Kanupriya Sharma and Mr. Anuj Sharma, the brand introduces a premium collection designed in soft pastel shades, crafted entirely from pure cotton, and elevated with delicate hand embroidery.
At the heart of Knitting Knot lies a touching story — one shaped by a mother’s intuition, a father’s unwavering support, and the gentle presence of their one-year-old daughter.
A Brand Born From Love, Family, and Shared Vision
Reflecting on the origin of Knitting Knot, Co-Founder Kanupriya Sharma shares:
“Knitting Knot started with a feeling — the feeling I had when I wrapped my newborn daughter in soft cotton. I realised how much purity matters. Cotton became a symbol of safety, honesty, and love. And I wondered… why don’t women get the same gentle comfort in their daily clothing?”
Every meaningful journey also needs strength — and that strength came from Co-Founder Anuj Sharma.
“Anuj became my backbone in this journey. He didn’t just support my idea — he believed in it more than I did. He encouraged me, guided me, and stood beside me at every step.”
Their shared vision, supported by the presence of their daughter, became the emotional foundation on which Knitting Knot was built.
Why Cotton? The Fabric of Purity, Trust, and Comfort
For the founders, the choice of pure cotton wasn’t a market-driven decision — it was a personal promise.
● Soft & gentle on the skin — inspired by the fabric they choose for their child
● Perfect for Indian weather — breathable, cooling, and natural
● Ideal for hand embroidery — holds intricate stitching beautifully
● Eco-friendly & sustainable — mindful of the planet
“If cotton is the fabric we trust for our child, it is the fabric we choose for every woman.”
— Anuj & Kanupriya Sharma
Pastel Tones & Hand Embroidery: The Signature of Knitting Knot
Knitting Knot’s aesthetic is rooted in minimal luxury — soft pastel hues that soothe the eyes and remain timeless in appeal.
Each outfit features intricate hand embroidery, crafted by skilled Indian women artisans, preserving the essence of slow fashion while celebrating traditional artistry.
A Family-Driven Brand With a Heart for Women
Knitting Knot stands strong on three emotional pillars:
● A mother’s vision, inspired by her daughter
● A father’s belief, shaping the brand’s foundation
● The craftsmanship of Indian women artisans, bringing each design to life
“Knitting Knot is not just a business… it is a piece of our lives, our values, and our love.”
— Mr. & Mrs. Sharma, Co-Founders
About Knitting Knot
KnittingKnot is an Indian women’s wear brand offering pure cotton outfits in soft pastel palettes, enriched with fine hand embroidery. With a focus on slow fashion, comfort, and artisan empowerment, the brand aims to redefine everyday minimal luxury for the modern woman.
Media Contact
Brand Name: Knitting Knot
Co-Founders: Mrs. Kanupriya Sharma & Mr. Anuj Sharma
Email: info@knittingknot.com
Phone:+91 88788 87015
Instagram: @knittingknot_official/
Location: Vijay Nagar, Indore, India