ndian homegrown Kadamba Single-malt whisky is already present pan India and in International markets-- the USA, UAE, European and Asian markets, is spreading it’s wings to Canada.
While Canada already has many established liquor brands, Cheers Group’s globally acclaimed Kadamba Single-malt whisky expanding their presence, and the market is seeing increased international brand activity. Kadamba has seen significant global growth in the recent past, indicating their strong market potential to enter and succeed in Canada.
Foreign liquor brands are entering the Canadian market, driven by imports and a growing demand for variety. Recent import data shows Canada is a significant importer of premium spirits, with major sources including the United States, the United Kingdom and Mexico. This indicates a steady flow of international brands into the Canadian marketplace. Canada's total imports of hard liquor reached $994 million annually, highlighting the presence of global brands.
"The growth of premium spirits consumption reflects a broader trend of consumers seeking a wider selection of beverages, which drives Cheers group to expand their reach into markets like Canada" says Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.
Valued at Rs 1,000 crore, Cheers Group has won over 250 national and international awards for its luxury spirits portfolio, including globally acclaimed Kadamba Single Malt series, Scotch offerings - such as Labrodog 12-Year-Old Scotch, Labrodog Decade Scotch, and GinSin London dry gin.
Many international brands are entering the Canadian market, attracted by its growing economy and diverse consumer base. Kadamba Single-malt whisky with global presence is expanding their reach and tap into new opportunities in Canada.
"The Canadian market is dynamic, and gaining traction. Kadamba Single-malt whisky Canadian fulfilment is dream come true. It’s an exciting time; not just for us, but also for our clients and consumers who have their own international brand ambitions" says Dr Mohan Krishna Balivada founder of Cheers group and World’s first alco-bev marketing Doctorate.
Kadamba is emerging as a major player in the global whisky market, particularly challenging the dominance of Scotch in the travel retail sector, according to trade insight. The brand name is inspired by the ancient Kadamba dynasty, which ruled Goa for 300 years, paying homage to the region's history. The whisky uses a "humidity aging process" that incorporates the Goan ocean breeze, a process described as making the spirit rare and celebrated.