A fierce backlash has erupted across India’s trading community after reports suggested that the government is exploring a plan to involve Amazon and Flipkart in promoting Indian exports. The Ahmedabad Chamber of Commerce Welfare Foundation has issued a sharp rebuke, warning that granting policy support or incentives to these global e-commerce giants would jeopardize India’s domestic trade ecosystem and undermine the ideals of Atmanirbhar Bharat.
The foundation argued that allowing these multinational corporations to assume a role in export promotion would effectively reward repeated offenders and further entrench their market dominance. According to the chamber, such a decision would transfer sensitive national trade responsibilities to foreign-controlled entities whose operations have long been at odds with Indian law and the interests of small traders. It warned that this policy shift could demoralize homegrown entrepreneurs and create a monopoly-driven export environment where Indian enterprises are reduced to mere dependents.
Instead, the Ahmedabad Chamber of Commerce Welfare Foundation has proposed a sweeping, India-centric export promotion model rooted in transparency, inclusivity, and self-reliance. The letter calls for simplifying compliance under DGFT, Customs, and GST to ease the burden on small exporters. It recommends the creation of a single-window export clearance and finance portal jointly managed by the government and domestic trade bodies. It further advocates providing affordable financing through SIDBI, EXIM Bank, and cooperative institutions, backed by government guarantees and low-interest rates to empower genuine Indian exporters.
The foundation also urged the government to strengthen State-level export hubs and vigorously promote Swadeshi e-commerce platforms that can connect Indian producers directly with international markets. It demanded that strict eligibility norms be enforced to ensure that no foreign platform, regardless of its market influence, be permitted to participate in India’s export facilitation initiatives. According to the chamber, such measures would safeguard the spirit of Make in India and prevent foreign monopolies from hijacking the country’s export ambitions.
Reinforcing its opposition, the foundation appealed to the government to immediately halt any proposal extending export-related roles or incentives to Amazon or Flipkart. Instead, it called for the formulation of a domestic export promotion mechanism through credible Indian trade institutions and financial channels. This approach, it said, would protect Indian traders, boost MSME competitiveness, and strengthen the nation’s long-term economic independence.
The letter concluded with a stark warning: empowering global e-commerce giants at the expense of Indian enterprises would weaken the country’s economic sovereignty and contradict the very foundation of Atmanirbhar Bharat. The foundation asserted that India’s export future must be driven by its own people, its own enterprises, and its own institutions. As debates intensify, the message from the trading community rings loud and clear that India’s export growth cannot be outsourced. It must remain Indian in spirit, design, and direction.
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