By Startup Reporter
When Bacca Bucci’s new packaging was praised on Shark Tank India by Namita Thapar, few viewers knew the creative force behind the design. That credit goes to Proffus Pvt Ltd, a Delhi-based branding and marketing agency that’s quietly reshaping how Indian startups approach brand building.
A Track Record of Impact
Since its founding in 2021, Proffus has worked on over 2,000 branding projects and 400 websites, and currently manages marketing for more than 50 brands. Its client list includes Ugees, Priyagold, and the now-famous Bacca Bucci—each representing a different facet of India’s rapidly evolving consumer market.
The Shark Tank Effect
Proffus’s work for Bacca Bucci is a case in point. Tasked with creating dynamic box packaging ahead of the brand’s Shark Tank appearance, the agency delivered a design that not only stood out on TV but also captured the attention of investors and consumers alike. The praise from Namita Thapar was a public validation of Proffus’s design philosophy: blend strategy with creativity to achieve real business outcomes.
More Than Just Design
But Proffus’s impact goes beyond packaging. The agency has helped Ugees—another Shark Tank-featured brand—navigate the complexities of digital marketing, while its ongoing campaigns for Priyagold have reinforced the FMCG giant’s position in a crowded marketplace.
The Team and Leadership
With a team of 40+ and led by founders Kanishk Chandrayan and Himanshu Mehta, Proffus offers a suite of services that cover every aspect of brand building: from naming and visual identity to web development and influencer marketing.
The Road Ahead
Looking forward, Proffus aims to expand into global markets and partner with India’s top startups. The agency’s unique model—integrating design, strategy, and performance marketing—positions it as a growth partner for ambitious brands.
Why It Matters
For startups and D2C brands, Proffus represents an opportunity to access world-class branding and marketing expertise without the overhead of a large agency. As more Indian brands seek to make their mark, agencies like Proffus are proving that the right partner can make all the difference.