Anjali Mitta’s journey from architect to artisan is one defined by creative passion, personal memories, and the simple joy of scent. Today, she stands at the helm of Amour by Anjali, a homegrown premium gifting and scented candle brand that is quickly capturing hearts with its blend of refined aesthetics, evocative fragrances, and thoughtfully designed creations.
A Creative Journey
Born and raised in an Indian household, Anjali fondly recalls the excitement of scented candles appearing during Diwali. "I was always fascinated by how a single candle could change the mood of a room,” she shares. “The fragrance, the soft flicker—it was pure magic. But back then, it was a treat we rarely indulged in.”
Years later, after pursuing a successful career in architecture, that childhood love rekindled - this time as a full-fledged calling. “Architecture taught me how to create with intent; how spaces and objects can affect emotion. I wanted to take that understanding and channel it into something more personal, more sensory,” she explains.
The Origin Story
Amour by Anjali was born from that very impulse: a seamless blend of fragrance and design. What started as a passion project soon transformed into a full-time pursuit, with Anjali dedicating her creative energy to developing unique candle designs that feel as beautiful as they smell.
But Amour is more than just a candle brand, it’s a celebration of life’s special moments, both big and small. “Whether it’s a birthday, a baby shower, or just a quiet evening at home, I want people to find a candle that feels like it belongs in that moment,” says Anjali. From sculptural pieces to delicate pastel jars and seasonal collections, each candle is handcrafted with meticulous attention to detail.
Candles for Every Moment
What sets Amour by Anjali apart is its design-forward approach. Anjali treats each candle as an art piece; a decor element meant to complement a modern home. Her architectural background shines through in the shapes, textures, and finishes that give every product its distinct personality. No two collections are the same; innovation is at the heart of the brand. “I’m always sketching, always experimenting with new molds, new colors, new aromas. It keeps the process fresh - and the candles, timeless,” she notes.
But beyond the aesthetics and fragrance, Amour by Anjali is rooted in a simple mission: to bring calmness through scent and beauty through design. “Our lives are full of noise - externally and within. I believe lighting a candle is one of the smallest, most powerful ways to pause. That’s the feeling I want to deliver in every product,” says Anjali.
The Flame Never Flickers
In just a few short years, Amour by Anjali has evolved from a personal passion into a brand with a growing community of candle lovers across India. From gifting collections to limited-edition festive drops, each offering reflects Anjali’s signature blend of warmth, craftsmanship, and creative flair.
As she looks ahead, her vision remains unwavering - to keep reimagining what a candle can be. “For me, it’s never just wax and wick. It’s about emotion. Memory. Design. And most of all - love.”
Amour by Anjali isn’t just a candle brand. It’s a story that burns bright; one handcrafted flame at a time.